Sharing interesting, relevant content is the golden ticket when it comes to social media success. Without it, even your most loyal Fans and Followers may lose interest and abandon you.

Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?

If there’s one thing we know, it’s that numbers don’t lie. If you’re wondering whether or not social media is making an impact on your business, then it’s time to look at the numbers and find out. Google Analytics is a free tool that anyone who...