Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise. Where do you start? Think about it long...

“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins.

Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their...

We are constantly asked about the difference between ‘Traditional’ and ‘Digital’ marketing, recently we were referenced in the Prince George Citizen after one of our RTOWNers held an event to help local businesses better understand the digital...

According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! This means that to the average person going to a funeral, they would feel better off in the casket than doing the eulogy. Can you...

Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our...

Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized....