“You know… maybe I’ll wait till tomorrow to grow my business.”
Luke Aulin
Recent Posts
How your franchise brand can increase sales leveraging location pages on Facebook
by Luke Aulin | Nov 04, 2019
Facebook offers an unprecedented opportunity for your franchise business.
Read MoreDigital Strategy for Franchise Systems
by Luke Aulin | Sep 24, 2019
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise. Where do you start? Think about it long...
Read MoreCore values - The cornerstone on which your company should be built
by Luke Aulin | Jul 31, 2019
“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins.
Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their...
Read MoreThe Awareness Game
by Luke Aulin | Mar 06, 2018
We are constantly asked about the difference between ‘Traditional’ and ‘Digital’ marketing, recently we were referenced in the Prince George Citizen after one of our RTOWNers held an event to help local businesses better understand the digital...
Read MoreA How To Guide for Giving A Keynote Speech
by Luke Aulin | Apr 25, 2017
Read MoreAccording to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! This means that to the average person going to a funeral, they would feel better off in the casket than doing the eulogy. Can you...
Creating a Brand Promise for Your Local Business
by Luke Aulin | Jan 24, 2017
Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our...
Read MoreYesterday’s Customer Journey, Today’s Marketing Tools
by Luke Aulin | Aug 15, 2016
Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized....
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