Position Scorecards for your Digital Marketing Team

Have you ever driven a car that needed its steering aligned? Let me paint you a picture.Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while...

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Position Scorecards for your Digital Marketing Team

Have you ever driven a car that needed its steering aligned? Let me paint you a picture.Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while...

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Marketing priorities for 2020 to move on now

“You know… maybe I’ll wait till tomorrow to grow my business.” 

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How your franchise brand can increase sales leveraging location pages on Facebook

Facebook offers an unprecedented opportunity for your franchise business.

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Adapting Your Strategy to Facebook’s Fall Changes.

On a platform where the success and growth of your business is so contingent on Facebook’s pay-to-play culture, you might find yourself asking why we still bother investing the time and resources to post organic content. Earlier this year, we...

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Digital Strategy for Franchise Systems

Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise. Where do you start? Think about it long...

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Core values - The cornerstone on which your company should be built

“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins.

Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their...

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Why using paid advertising boosts marketing ROI and grows brands

There’s no escaping digital marketing. And when it comes to proving marketing ROI using digital marketing, paid advertising is the tool of choice for hundreds of thousands of businesses because it works.

 

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5 Easy Ways to Improve Your Homepage

"Your company’s homepage is your home base, your shop window, the cover of your company’s book that you’re bound to be judged by.” —Zoho Academy

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3 Reasons Why Every Business Should Have a Responsive Website

Your website directly impacts how people perceive the quality and credibility of your business. 

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Instagram Just Gave Your Business a Powerful Gift for the Holidays

Two weeks ago Instagram introduced a new feature called Close Friends

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These 6 Tricks Will Make You A Facebook Video Pro

A recent survey by Sensai discovered that almost 70% of small businesses aren’t confident when it comes to their social media marketing.

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What this 40 Under 40 winner thinks about entrepreneurship

This week we sat down with Elizabeth Mah—2018 recipient of Business in Vancouver's prestigious 40 Under 40 Award. 

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