We know that the jump from spending dollars in Traditional Media to Social Media and Digital Marketing can be daunting. If you as a business owner, entrepreneur, or consumer you may have asked yourself, “How do I keep up in today’s fast paced marketing world?” – we’re here to help.
What Is Traditional Media?
Traditional Media includes all the methods that have been used before digital came along. It encompasses television, radio, newspapers, magazines, newsletters, and other print publications. They are the roots of advertising but also a costly way for small businesses to spend their money. Traditional has time on its side as these methods have been around for decades. Traditional media really focuses on promoting the business and is a one-way conversation with the end consumer.
What is Digital Marketing?
Digital Marketing is all audio, video, and photo content. This form of media is interactive and has become the current and future way of advertising and marketing. Digital Marketing can be used in advertising and marketing in the form of social media, and online advertising and can be very cost effective for small businesses to reach their consumers. Digital Marketing focuses on the end consumer by making the marketing and advertising about them, it is also a two-way conversation where the end consumer can interact with a business.
|Two way conversation||One way conversation|
|About the consumer||About the business|
|Brand and user generated content||Professionally created content|
|Authentic content||Polished content|
|Measured on engagement and clicks||Measured on reach and frequency|
|Specific data on campaigns||Assumed numbers on campaigns|
|Listening Tool||Talking Tool|
So, which is better for your business? If your business has a budget to incorporate both traditional and new media into the mix then you are in a great place. However, if you are a small business with a specific marketing budget, our Digital Marketing products at RTOWN can make a big impact on your business for an affordable price. With measurable data and customer focused products our goal is to help you get customers, listen to them, and keep them.