GESAMTKUNSTWERK: Stay+Wander Mobile Photography Reception

Last week on our blog we shared how RTOWN’s Social Media Strategist, May Globus, leveraged Facebook, Twitter and Instagram to drive over 17,000 visits via foot traffic to the “life as a work of art” space . Be sure to read the recap of the social campaign’s success here.

Today we’re sharing details on GWERK’s innovative mobile photography campaign: STAY + WANDER. In March, Westbank hosted this reception for a curated set of talented mobile photographers from Vancouver, Hong Kong and Toronto.

The goal of this campaign was to drive registrations & attendees to GWERK exhibition through promotion of a mobile photography exhibit within the larger exhibition. Along with social media, videos were used as an engagement tool to drive interest in the exhibit and campaign. Here are the results:

KEY NUMBERS

  • Number of photographers: 13
  • Combined audience/follower-ship in key in markets: 682,000+
  • Total number of posts to date: 21
  • Articles of engagement [likes and comments] promised: 38,000+

RESULTS

Over 300 visitors came to the GWERK space for Stay + Wander mobile photography reception. The total actual articles of engagement delivered 62,000+ due to the conversations worldwide.

RETURN ON INVESTMENT

Stay + Wander’s imagery was shared in a global audience of 78,000+ and reached people in key markets like Vancouver, Toronto, HongKong and more. The GWERK exhibit alone has received over 8,326,237 impressions to date.

As you can see, social media’s power to influence is enhanced with the use of dynamic visuals. GWERK’s Stay + Wander exhibit was a huge success due to the combination of life interacting with art.


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