Our resident Social Media Strategist, May Globus, is taking to our blog to share her most recent experience championing the social efforts for Vancouver House's Gesamtkunstwerk (also known as GWERK) exhibit. Today May will share how she leveraged Facebook, Twitter and Instagram to drive over 17,000 visits via foot traffic to the "life as a work of art" space . Read on for more...
Through its Gesamtkunstwerk manifesto, exhibition and current Salon Series, Westbank has opened up the dialogue around design and other elements that lead to better city-building, elevating Vancouver to the international stage through unparalleled vision and problem-solving, progressive architecture. In the online world, social media operates much the same: it allows companies and brands to participate in two-way dialogue with the public, leading to bigger and better ideas through transparency, collaboration and shared values. Social media connects people, concepts and stories, from all corners of the world.
BUILDING GWERK'S SOCIAL MEDIA COMMUNITIES
In a few short months GWERK saw over 5,100 increased followers in the social media community with over 9,427,590 impressions. The online dialogue in the social space included Twitter mentions, retweets, and Facebook stories and resulted in 31,500+ interactions!
We were most blown away the number of unique users, the amount of people who interacted with #GWERK's Twitter & Facebook profiles directly. The number? 17,600+
GWERK SOCIAL MEDIA CONVERSATIONS
May used the popular content management platform RebelMouse to monitor and engage with GWERK's social communities. You can click to view the campaigns current social engagement HERE.
GESAMTKUNSTWERK IN THE AGE OF SOCIAL MEDIA
Next week on the RTOWN blog, we're sharing details on GWERK's innovative mobile photography campaign with STAY + WANDER
Stay tuned to learn how this innovative campaign drove over 60,000 registrations & attendees to GWERK through the promotion of a mobile photography exhibit within the larger exhibition.
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