RTOWN in VanCity Buzz
RTOWN is pleased to announce their feature article in VanCity Buzz's Vancouver Entrepreneurs series. Paul Davidescu, CEO of Tangoo, sat down with Luke Aulin to learn more about RTOWN, it's vision, and our fantastic team.
Highlights from the interview:
Tell us about your business and what inspired you to create it
RTOWN is a growing team of digital professionals aligned around a very audacious mission: to help 10,000 local businesses each increase their revenues by $1,000,000. We offer an integrated suite of digital marketing products and services.
We help local businesses acquire, listen to, and retain their customers. We do it for them, in their authentic voice, and report the results in actionable terms. It's such an amazing feeling to see business owners' eyes light up when they see everything we can do for them.
RTOWN was born out of the following:
1) A strong desire to help smaller businesses eat big businesses' lunch
2) The changing media and technology landscape
3) We wanted to do things differently than many start ups in Vancouver
The perceived gap in the Vancouver startup scene in early 2013 was that for every dollar invested, 95 cents seemed to be going to developing the next feature instead of getting customers. Everyone was building but few were actually getting customers to see if they wanted what was being built. We landed our first customer before we were even incorporated. We now chuckle about the fact that we registered as Cart Before Horse Holdings Inc. (I still can't believe that was available for registration!) Since then we've been building around the needs of the customers we are rapidly acquiring.
What makes your approach to loyalty different from others in the industry?
The RTOWN Loyalty App is right on the customers' smart phones. No more bulky paper and plastic rewards cards in over-stuffed wallets. No more forgotten cards and lost rewards. Our Loyalty App is free to consumers and allows merchants the ability to track their customers' spending habits.
What core problem is your company specifically solving and/or what's the main value you provide?
RTOWN's tag line is â€œwe'll focus on the cloud, while you focus on the ground.â€ The challenges most local business owners face is the same:
A) Traditional methods of marketing are expensive, un-measurable and declining in effectiveness
B) They can no longer ignore how adopting technology is imperative to growing their business
C) Their time is taxed making it difficult to learn the technology themselves
D) Their marketing budgets are limited
RTOWN is the aspirin for this headache. We work for our clients in a world where consumers now gather most of their information online when making their buying decisions. RTOWN cost-effectively handles this for businesses so they don't have to break the bank, learn it themselves, or delay getting into the game any longer.
What are some accessible resources used and winning habits you have developed to learn and grow as an entrepreneur?
Google Hangouts has also been a great resource for team video conferencing. RTOWN has people working all over the province so it's been a tremendous support. Always looking for new opportunities to connect our rapidly growing team!
Read the full article in VanCity Buzz.